Connecting the dots for investment intelligence

To appeal to a finance and legal audience, we designed a brand that’s sturdy yet elegant. We used the dot of the “i” in our new Aumni logo to introduce a pop of color, and leaned into a secondary color palette to offer flexibility when representing different offerings. The dot then inspired an entire brand system that cleverly evokes data in an approachable way.

We brought the dot motif into art direction, playing with circles of various colors and sizes to create a unique aesthetic. And we designed custom illustrations using circular shapes, which allowed us to visualize concepts without the need for stock photography.

The Aumni website is designed with a goal in mind: driving demo signups. We brought the complex technology to life in a simple, modern way with Lottie animation. We also helped Aumni articulate their value proposition to their target audience—putting that front and center for website visitors and supporting the messaging with compelling proof points. The website was designed to scale, with a robust, easy-to-use CMS system for blog posts and downloadable resources, which has continued to grow.